REPORT 2018

N-EXPO TOKYO REPORT


N-EXPO 2018 / Number & ratio of visitors by type

  Type Number % Sub-total %
1 General Waste, Industrial Waste, Recycling Industry 39,301 24.8% 44,371 28.0%
2 Environmental Preservation, Water, Soil, Atmosphere 3,263 2.1%
3 Demolition Work 1,807 1.1%
4 Environment-related Machinery, Equipment and Material Manufacturers 9,570 6.0% 31,510 19.9%
5 Plant Suppliers 5,065 3.2%
6 Steel and Metal Industry 3,607 2.3%
7 Transport Equipment Related Industry 1,874 1.2%
8 Petrochemical Industry 2,853 1.8%
9 Equipment Sales and Trading 8,541 5.4%
10 Manufacture and Trading Business 30,634 19.4% 35,895 22.8%
11 Tranportation and Warehousing Industry 3,452 2.2%
12 Hotels, Restaurants, Food Services and Comprehensive Services 1,565 1.0%
13 Medical Institution, Welfare Facilities 244 0.2%
14 Construction Industry 14,675 9.2% 23,366 14.7%
15 Housing Industry, Real Estate 1,298 0.8%
16 Electric, Gas, Water Supply, Heat Supply 2,414 1.5%
17 Information and Communication Service 1,852 1.2%
18 Agriculture, Forestry, Fishery and Mining 877 0.6%
19 General Business Places 2,250 1.4%
20 Academic Experts 779 0.5% 11,835 7.5%
21 Consultants 5,504 3.5%
22 Research Institutions, Intelligence Services 1,526 1.0%
23 General Citizens 2,096 1.3%
24 Students 1,930 1.2%
25 National Diet Members and Local Assembly Members 541 0.3% 10,192 6.4%
26 Central Government Offices 463 0.3%
27 Local Governments 3,930 2.5%
28 Other Related Organizations 5,258 3.3%
29 Press and Media Related 1,053 0.7% 1,053 0.7%
TOTAL 158,222 100.0% 158,222 100.0%

N-EXPO 2018 / Number of exhibitor & booth by area

Area Exhibitor Booth The ratio to
total exhibitors
The ratio to
total booth
Waste Recycling / Waste Disposal / Demolition Area 179 1,320 28.8% 58.1%
Hazardous Waste Treatment Area 3 4 0.5% 0.2%
Confidential Document/Security Measure Corner 4 10 0.6% 0.5%
Collection/Distribution/Transportation/Safekeeping/Physical Distribution Area 19 155 3.1% 6.8%
Biomass/Organic Waste Processing Area 32 73 5.1% 3.2%
Environmental Software/Scale/Measurement/Analysis Area 24 38 3.9% 1.7%
Bioplastic/Packaging/Eco-Products Area 7 15 1.1% 0.7%
Autonomy Area 54 64 8.7% 2.8%
Thermal Area 15 84 2.4% 3.7%
Civil Engineering/Construction/Disaster Countermeasure Corner 13 20 2.1% 0.9%
Water Treatment/Water Purification Area 80 116 12.9% 5.1%
Soil/Atmosphere/Environmental Improvement Area 50 120 8.0% 5.3%
Affiliate Organization/Academic Organization Area 20 21 3.2% 0.9%
N-EXPO Venture Corner 10 12 1.6% 0.5%
N-EXPO sub-total 510 2,052 82.0% 90.4%
GWPE Venture Corner 10 16 1.6% 0.7%
Power / Energy Saving Technology Area 6 12 1.0% 0.5%
Intense Heat Countermeasure Corner 33 58 5.3% 2.6%
Alternative Energy / Reproducing Energy Area 58 126 9.3% 5.5%
Global Warming Prevention Area 5 7 0.8% 0.3%
GWPE sub-total 112 219 18.0% 9.6%
Grand-total 622 2,271 100.0% 100.0%

Questionnaire Surveys of Visitors

Over a period of four days from May 22 (Tue.) to 25 (Fri.), we carried out a survey of 250 visitors each day. Out of the 1,000 surveys conducted over the four days, we received 952 responses (about 95%). Thank you for your cooperation.
How did you hear about this exhibition?   Age
 
(1) Complimentary ticket from exhibitor ......... 49.8%
(2) Complimentary ticket from organizers ........... 26.1%
(3) Web .............. 12.3%
(4) Newspaper ............... 3.8%
(5) Magazine ......... 1.4%
(6) Transportation advertisement ............... 1.4%
(7) Television Commercial .................... 0.5%
(8) Other ......... 4.7%
 
(1) 20-29 ........................... 5%
(2) 30-39 ........................... 13%
(3) 40-49 ........................... 34%
(4) 50-59 ........................... 29%
(5) 60-69 ........................... 12%
(6) Over 69 ......................... 7%
 
In which area were you interested?   Position
 
(1) Waste Recycling/Waste Disposal/Demolition ......... 27%
(2) Water Treatment/Water Purification ........... 11%
(3) Soil/Atmosphere/Environmental Improvement .............. 8%
(4) Biomass/Organic Waste Processing ............... 7%
(5) Collection/Distribution/Transportation/Safekeeping/Physical Distribution ......... 7%
(6) Global Warming Prevention ............... 6%
(7) Power/Energy Saving Technology .................... 6%
(8) Bioplastic/Packaging/Eco-Products ......... 5%
(9) Alternative Energy/Reproducing Energy ......... 5%
(10) Civil Engineering/Construction/Disaster Countermeasure ......... 4%
(11) Hazardous waste Treatment ......... 3%
(12) Intense Heat Countermeasure ......... 3%
(13) Environmental Software/Scale/Measurement/Analysis ......... 2%
(14) Confidential Document/Security Measure ......... 2%
(15) Thermal ......... 1%
(16) Autonomy ......... 1%
(17) Venture ......... 1%
(18) Affiliate Organization/Academic Organization ......... 1%
 
(1) Management .......... 20%
(2) Director ................. 14%
(3) Manager ................ 16%
(4) Section Chief ............ 6%
(5) Chief ...................... 4%
(6) General staff ........... 25%
(7) Other .................... 15%

Public Relations & Advertising Activities

We carried out the following PR and advertising activities of N-EXPO & GWPE in 2018
■Posters
Posters were sent to supporters and sponsors, exhibitors, prefectures and municipalities, clean centers, health centers, chambers of commerce, embassies and consulates, universities, high schools and colleges of technology, research institutes, and other businesses..
■Television Commercial
TV Tokyo
■Newspaper Advertisements
Ads were placed in Nihon Keizai Shimbun, Nikkei Sangyo Shimbun, Nikkan Kogyo Shimbun (PR planning), The Recycling Economy Times, The Hoso Times, and other newspapers.
■Magazine Advertisements
Ads were placed in Monthly the Waste, Bimonthly E-Contecture, Bimonthly Prevention of Global Warming, Sanpai Next, Monthly Food Packaging Japan, Monthly Carton & Box, and other magazines.
■Complimentary Tickets
Secretariat and exhibitors send complimentary tickets to addresses where posters were delivered and other places (Total tickets issued: 1.2 million)
■Transportation Advertisements
Ads were posted on all JR lines in Japan.
■Internet Advertisements
Ads were placed in various demand-side platforms (such as Logicad and MarketOne) and Google Display Network, Yahoo Display Network, Google AdWords, Yahoo Sponsored Search, and PR Times. Banner ads were placed on environmental-focus sites in Korea, Taiwan, China, and Hong Kong. Ads were also placed on the Nippo Internet and inserted in email transmissions.
■News Releases
News releases were sent to central government press clubs, newspaper companies, TV stations, radio stations, specialized trade magazines and papers, embassies, and consulates.
■Media Relations
<Television>
Fuji TV, Toyam TV etc.
<Press>
Press attendance of 1,053 contacts from television and radio, internet, general newspapers and magazines, specialized newspapers and magazines, trade newspapers and magazines, other.