REPORT 2016

N-EXPO TOKYO REPORT


Number & ratio of visitors by type


N-EXPO 2016
  Type Number % Sub-total %
1 General Waste, Indusriral Waste, Recycling Industry 34,698 21.98% 39,873 25.26%
2 Environmental Preservation, Water, Soil, Atmosphere 3,198 2.03%
3 Demolition Work 1,977 1.25%
4 Environment-related Machinery, Equipment and Material Manufacturers 9,889 6.26% 32,392 20.51%
5 Plant Suppliers 5,357 3.39%
6 Steel and Metal Industry 3,311 2.10%
7 Transport Equipment Related Industry 1,658 1.05%
8 Petrochemical Industry 3,163 2.00%
9 Equipment Sales and Trading 9,014 5.71%
10 Manufacture and Trading Business 30,727 19.45% 37,281 23.59%
11 Tranportation and Warehousing Industry 4,162 2.63%
12 Hotels, Restaurants, Food Services and Comprehensive Services 2,058 1.30%
13 Medical Institution, Welfare Facilities 334 0.21%
14 Construction Industry 15,505 9.82% 24,902 15.76%
15 Housing Industry, Real Estate 1,533 0.97%
16 Electric, Gas, Water Supply, Heat Supply 2,503 1.58%
17 Information and Communication Service 2,138 1.35%
18 Agriculture, Forestry, Fishery and Mining 986 0.62%
19 Genral Business Places 2,237 1.42%
20 Academic Experts 682 0.43% 12,838 8.12%
21 Consultants 6,230 3.94%
22 Research Institutions, Intelligence Services 1,580 1.00%
23 General Citizens 2,307 1.46%
24 Students, 2,039 1.29%
25 National Diet Members and Local Assembly Members 418 0.26% 9,705 6.15%
26 Central Government Offices 577 0.37%
27 Local Governments 3,521 2.23%
28 Other Related Organizations 5,189 3.29%
29 Press and Media Related 967 0.61% 967 0.61%
TOTAL 157,958 100.0% 157,958 100.0%

Number of exhibitor & booth by area


N-EXPO 2016
Area Exhibitor Booth The ratio to
total exhibitors		 The ratio to
total booth
Waste Recycling / Waste Disposal / Demolition Area 198 1,180 31.5% 52.5%
Biomass / Organic Waste Processing Area 25 58 4.0% 2.5%
Collection / Distribution / Transportation / Physical Distribution / Safekeeping Area 28 252 4.4% 11.3%
Water Treatment / Water Purification Area 50 90 7.9% 4.0%
Soil / Atmosphere / Environmental Improvement Area 54 109 8.6% 4.8%
Environmental Software / Scale / Measurement / Analysis, / Solution Area 28 42 4.4% 1.9%
Environmental Infrastructure / Construction / Disaster Prevention / Disaster Reduction Area 3 4 0.5% 0.2%
Affiliate Organization/Academic Organization Area 22 13 3.4% 0.6%
Thermal Area 21 88 3.3% 3.9%
Bioplastic / Packaging / Eco-Products Area 18 24 2.8% 1.1%
N-EXPO Venture Corner 17 16 2.6% 0.7%
Autonomy Area 43 77 6.8% 3.4%
N-EXPO sub-total 507 1,953 80.2% 86.9%
GWPE Venture Corner 12 13 1.9% 0.5%
Global Warming Preventive Countermeasures Area 10 10 1.6% 0.4%
Power & Energy Saving Technology Area 22 114 3.5% 5.1%
Alternative Energy / Reproducing Energy Area 63 128 9.9% 5.7%
Intense Heat Countermeasure Corner 18 30 2.9% 1.4%
GWPE sub-total 125 295 19.8% 13.1%
Grand-total 632 2,248 100.00% 100.00%

Questionnaire Surveys of Visitors


Over a period of four days from May 24 (Tue.) to 27 (Fri.), we carried out a survey of 250 visitors each day. Out of the 1,000 surveys conducted over the four days, we received 898 responses (about 90%). Thank you for your cooperation.
How did you hear about this exhibition?   Age
 
(1) Complimentary ticket from exhibitor .............. 50%
(2) Internet .............. 21%
(3) Complimentary ticket from organizers ............ 20%
(4) Other .............. 6%
(5) Newspaper. .............. 1%
(6) Transportation advertisement .............. 1%
(7) Magazine .............. 1%
  
(1) 20-29 ........................... 9%
(2) 30-39 ........................... 7%
(3) 40-49 ........................... 27%
(4) 50-59 ........................... 27%
(5) 60-69 ........................... 23%
(6) 70-79 ........................... 6%
(7) No response/unknown .... 1%
 
In which area were you interested?   Position
 
(1) Waste Recycling / Waste Disposal / Demolition ......... 28%
(2) Water Treatment / Water Purification ........... 11%
(3) Soil / Atmosphere / Environmental Improvement .............. 10%
(4) Biomass / Organic Waste Processing ............... 8%
(5) Power / Energy Saving Technology ......... 7%
(6) Global Warming Prevention ............... 6%
(7) Collection / Distribution / Transportation / Safekeeping / Physical Distribution .................... 5%
(8) Alternative Energy / Reproducing Energy ......... 5%
(9) Environmental Infrastructure / Construction / Disaster Prevention / Disaster Reduction ........ 5%
(10) Bioplastic / Packaging / Eco-Products .... 4%
(11) Environmental Software / Scale / Measurement / Analysis, / Solution ......... 2%
(12) Intense Heat Countermeasure ......... 2%
(13) Thermal ............................. 1%
(14) Affiliate Organization / Academic Organization ......... 1%
(15) Autonomy ............................................ 1%
(16) Venture ............................................ 1%
 
(1) Management .......... 21%
(2) Director ................. 14%
(3) Manager ................ 14%
(4) Section Chief .......... 5%
(5) Chief ..................... 7%
(6) General staff .......... 30%
(7) Other .................... 6%
(8) No response/unknown ..... 3%

Public Relations and Advertising Activities


We carried out the following PR and advertising activities of N-EXPO & GWPE
■Posters:
Posters were sent to supporters and sponsors, exhibitors, prefectures and municipalities, clean centers, health centers, chambers of commerce, embassies and consulates, universities, high schools and colleges of technology, research institutes, and other businesses.
■Newspaper Advertisements
Ads were placed in Nikkan Kogyo Shimbun (PR planning), The Recycling Economy Times, The Hoso Times, and other newspapers.
■Magazine Advertisements
Ads were placed in Monthly the Waste, Bimonthly magazine E-Contecture, Bimonthly magazine Prevention of Global Warming, Sanpai NEXT, Monthly Food Packaging Japan, Monthly magazine Carton & Box, and other magazines.
■Complimentary Tickets
Secretariat and exhibitors send complimentary tickets to addresses where posters were delivered and other places (Total tickets issued: 1.1 million)
■Transportation Advertisements
Ads were posted on all JR East lines in the Tokyo metropolitan area, Keihin Tohoku Line, Negishi Line, Saikyo Line (including the Rinkai Line), Chuo Line Rapid Service, Odakyu Line, Keio Line, Seibu Line, Tobu Tojo Line, all Tokyo Metro lines, Toei subway and Toei bus lines, JR West local and rapid trains, Osaka Municipal subway.
■Internet Advertisements
Ads were placed in various demand-side platforms (such as Logicad and MarketOne) and Google Display Network, Yahoo Display Network, Google AdWords, Yahoo Sponsored Search, and PR Times. Banner ads were placed on environmental-focus sites in Korea, Taiwan, China, and Hong Kong. Ads were also placed on the Nippo Internet and inserted in email transmissions.
■News Releases
News releases were sent to central government press clubs, newspaper companies, TV stations, radio stations, specialized trade magazines and papers, embassies, and consulates.
■Media Relations
＜Television＞
NHK, TBS TV, TV Tokyo, NIPPON TV, MX TV.
＜Press＞
Press attendance of 973 contacts from television and radio, internet, general newspapers and magazines, specialized newspapers and magazines, trade newspapers and magazines, other.